Strategy to Scale: Applying the Marketing RAMPⓇ to Black Dress Circle
As Erin Joy pivoted her business model, we provided the strategy and tools for profitable scalability.
Black Dress Circle serves women entrepreneurs with one-on-one coaching, mastermind groups, and workshops led by Erin Joy, founder and a third-generation entrepreneur. As someone who understands what makes business owners tick and what makes them successful, Erin has been highly impactful in advising female business owners on everything from management to mindset to operations to help them reach their next level of success.
Recently, Black Dress Circle was in the midst of pivoting their offerings and found they were in need of some strategy to support their goals, and automation to support their scalability. That’s when Erin and her team found Built by LoveⓇ.
THE PROBLEM
Time-Consuming Processes & No Sales Pipeline
The primary problem facing Black Dress Circle was that while they were ready for explosive growth, their systems didn’t support their new direction.
High-touch, time-consuming proposal experience.
Converting potential clients required a lot of work and time. From explanation of membership levels, payment information, confidentiality and non-disclosure agreements, there were ample opportunities for prospects to get lost in the churn before actually converting.
No marketing strategy and no automation to back their new goals.
Without a marketing strategy built to scale with their new goals, the path forward was murky and convoluted. Without automation, there was no clear way to scale without also investing more time.
THE SOLUTION
Marketing RAMPⓇ Strategy & Automation for Scalability
Streamlined & Beautifully Designed Proposal Process
We used Pandadoc to create a unique sales proposal that Black Dress Circle could share with their prospects. PandaDoc is an online document management and automation software that can be used to create attractive proposals and other documents, shared online, and signed with legally binding eSignatures. Plus, whenever a proposal is opened, viewed, or completed one’s team can be notified in real time, allowing for highly relevant and powerful actions.
In addition to the functionality, we focused on presenting a clear way to communicate the benefits of engaging with Black Dress Circle as well as a succinct explanation of processes, balanced with relevant and powerful testimonials. In doing so, potential clients are wow’d from the very beginning, and are able to more clearly see the value of Black Dress Circle’s offerings.
Customized Marketing RAMPⓇ + Build
In order to give Black Dress Circle an airtight marketing strategy capable of supporting them in their goals to scale, we guided them through our proprietary process — the Marketing RAMPⓇ , also known as Responsive Automated Master Plan. This dynamic marketing plan addresses every stage in an ideal customer’s path to purchase, and a blueprint of everything a business needs to transform prospects into raving fans.
Their personalized Marketing RAMPⓇ included:
Mapping all stages of the customer journey including: New Lead, Segmentation, Customer Alignment, Discovery Call, Qualification Actions (and also actions for those prospects who are not “Qualified”), Onboarding Process, Client Delight, and Long-Term Nurture.
Infusing points of delight all along the way, including a strategic pipeline with client satisfaction check-ins and 90-day and 1-year anniversary gifts.
Building the Marketing RAMPⓇ within their CRM, including automation, goal building, and internal notifications and checklists
Integration of all systems, including the PandaDoc Proposal system for more sales control and faster onboarding
THE RESULTS
A Strategic Plan Designed & Built to Scale
By completing the Marketing RAMPⓇ with us, Black Dress Circle was equipped with a dynamic , strategic plan designed and built to scale. The incorporation and integration of the easy-to-use PandaDoc proposal system within the Marketing RAMPⓇ creates a streamlined and delightful experience for prospects from the get-go. Real-time notification gives the sales team more control, resulting in more personalized service for the prospects, and ultimately more conversions.
Through the process, Erin and her team were not only able to get more clarity on where Black Dress Circle was headed, by the end of the Marketing RAMPⓇ, they also had everything they needed to get there with a blueprint and automated system built for growth.
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Jenny Roberts - Writer
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Susan Dawson | CEO
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Samuel parker | Financial Consultant
Success Requires a Blueprint
If you’re tired of lackluster results from your marketing endeavors, you’re not alone.
We can help.
It starts with our proven, proprietary process — the Marketing RAMP®, or Responsive Automated Master Plan.
This covers everything you need to leverage your prospects’ real-life customer journey for repeatable sales and success.
First, we focus on getting you a crystal-clear strategy that uncovers all aspects of your customer’s journey.
Then, we build it. You can either do it yourself or hire us to do all or part of the work for you. Whatever you choose, we have your marketing needs covered — copy, design, automation, ads, and strategy are all in our wheelhouse.
This means less work for you, plus marketing results you’ll love with an agency you love.
Schedule your free consult today and we’ll create your roadmap to scalable success.
www.agency-bbl-redesign.f01absdq-liquidwebsites.com
(619) 881-0096
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