Medication Made Easy
For patients who have a number of medications or a new prescription, it can be nerve-wracking, stressful, and even dangerous to try to manage it all.
Worse, if they have questions, most are left to fend for themselves. It is for these reasons the majority of pharmacy patients end up feeling like they’re just a number on a list, not a human being.
Avalon Pharmacy, an independent, full-service pharmacy in Yucca Valley, CA, specializes in exceptional patient-centered care, providing personalized customer service, a variety of convenient refill options, and medication management services.
Built By Love has developed a new website for Avalon Pharmacy applying the StoryBrand Framework.
Project: StoryBrand Website Creation
The goal was to set Avalon Pharmacy apart from chain and retail drugstores by emphasizing their dedication to attentive, patient-centered care. As such, the messaging and design had to be approachable, uncomplicated, professional, and trustworthy — elements of utmost importance for those who want a pharmacy that has their best interests in mind.
We used the StoryBrand Framework to clarify Avalon Pharmacy’s multiple functions into a clear, straightforward message that kept the needs of the patient front and center. Using this approach, the patient is positioned as the hero of their story, and Avalon Pharmacy is the caring, expert guide who will help make their lives easier.
The clean, geometric design and Montserrat typeface paired with the imagery of happy, healthy individuals suggests a feeling of reliability, stability, and order. The color palette is dominated by the tranquil and trust-building Midnight Blue — it’s calming, while also stirring emotions of dependability and trust, which we want to associate with those who have a responsibility to our health. This is accompanied by warm Venetian Red which provides a touch of energy, impressing the feelings of vitality, activity, and “bouncing back.”
The final result is a website that emphasizes Avalon Pharmacy’s commitment to keeping its patients’ needs at the forefront, making their lives easier with compassionate care, best-in-class services, and technologically advanced systems.
