Consisting of Koala Insulation, Koala Duct Cleaning, and Wallaby Windows, the Koala family of companies is a group of individual brands dedicated to helping homeowners enhance their home's comfort, energy efficiency, and curb appeal.
Koala’s leadership reached out to Built By Love with a formidable challenge: they needed newly designed, highly effective websites for each of these companies, as their in-house marketing team was already stretched to capacity.
THE PROBLEM
Despite having an in-house marketing team, the Koala family was overwhelmed by the magnitude of the website projects. Each of these websites needed to reflect the individual character and offerings of the corresponding company while maintaining the values and essence of the overall brand. To complicate matters, the leadership team was occupied with the launch of a fourth brand during the entire process.
THE SOLUTION
Recognizing the need for top quality, differentiated websites, our team partnered with the Koala leadership to relieve the burden of managing the website projects. Leveraging our expertise in copywriting and web design, we set out to create distinct and compelling websites that mirrored the unique value proposition of each company.
Our team overhauled two existing websites, injecting them with fresh and engaging copy and design. For the third company, we developed an entire website from scratch. And ensured it mirrored the same high standards of quality and uniqueness as the others. Each project was completed at a record pace. This allowed the Koala family to continue focusing on launching their new brand.
