Elevate Promo supplies branded merchandise to corporate clients who want to promote their brand or nurture internal company culture. Started by Steven Anderson and Dan Vance more than a decade ago, Elevate has done well in the crowded marketplace of “SWAG companies.”
As more companies are using branded gear to connect with employees, clients and prospects, this industry looks to grow — and with it, more competition for Elevate Promo to differentiate themselves from. Luckily, they had their own proprietary offering in the works...but they needed a marketing partner to help bring it to the forefront.
THE PROBLEM
Opportunity to “Elevate” Lost Without a Marketing Strategy
Unlike many other SWAG companies who are typically transaction-based, Elevate Promo had developed a unique program to set their company apart, known as their Branding Partner Program.
The problem was, they didn’t have the marketing strategy or brand voice to begin to capture more of the market. To their potential customers, they were still seen as “just another SWAG company.”
THE SOLUTION
Applying the Marketing RAMPⓇ Lite for Brand Clarity & Positioning
Building an Authentic Brand Personality
Elevate Promo had a new service offering, their Branding Partner Program. They needed a way to position and market this service as something:
- Unique from their competition, and
- Easy yet transformational for their customers
So we took them through the Marketing RAMP® “Lite,” where we detailed their Ideal Buyers, Created the (Elevator) Pitch, and most importantly — Crafted the Brand Voice.
Crafting the Brand Voice is a multi-step process that goes much deeper than just personality and tone. Our process includes:
- Revealing a company’s true Core Purpose
- Uncovering lasting bonds of Customer Alignment
- Extracting and defining their Customer’s Transformation
- Distilling the details of their “Secret Sauce”
By digging into their target audience and their company level by level, we were able to find maximum brand clarity to position Elevate Promo above-and-beyond their competition in the marketplace.
THE RESULTS
Uncovering Gold to Overturn Industry Expectations
In the process of doing the Marketing RAMPⓇ Lite with us, Elevate Promo was able to bring a truly unique offering to market, positioning themselves as much more than “just another SWAG company.”
Now, unlike other merch companies that are order based and often slow-to-respond, Elevate Promo’s clearly-defined Branded Partner Program signals to potential clients their relationship-based business model.
This single-gateway solution makes acquiring high-quality branded merchandise as easy as possible for clients, removing issues and providing peace of mind. And by positioning themselves as a hands-on partner in success, Elevate Promo has elevated their own brand status and value of their services.
Success Requires a Blueprint
If you’re tired of lackluster results from your marketing endeavors, you’re not alone.
We can help.
It starts with our proven, proprietary process — the Marketing RAMP®, or Responsive Automated Master Plan.
This covers everything you need to leverage your prospects’ real-life customer journey for repeatable sales and success.
First, we focus on getting you a crystal-clear strategy that uncovers all aspects of your customer’s journey.
Then, we build it. You can either do it yourself or hire us to do all or part of the work for you. Whatever you choose, we have your marketing needs covered — copy, design, automation, ads, and strategy are all in our wheelhouse.
This means less work for you, plus marketing results you’ll love with an agency you love.
Schedule your free consult today and we’ll create your roadmap to scalable success.
