Learn The Big Brand Secrets To Gaining Loyal Customers & Loving Fans On Autopilot

Marketing Built By Love uncovers the truth behind why small business marketing is rigged to fail and provides a step-by-step plan for creating customer experiences that lead to record growth and profits.

Click your favorite way to buy the book today.

“Daniel Bussius knows a thing or two about making the customer the hero. His human-centric approach to marketing will add much to any marketing effort you create.”

Donald Miller

CEO StoryBrand & Business Made Simple

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What’s Inside Marketing Built by Love?

Marketing Built By Love uncovers the truth behind why small business marketing is rigged to fail and provides a step-by-step plan for creating customer experiences that lead to record growth and profits.

Part

Information

Foreword

An opening perspective from Clate Mask on Modern Marketing.

Acknowledgements

Recognition of the people whose insights and contributions helped shape the ideas and frameworks presented in the book.

Introduction: Marketing is Broken (but we can fix it)

A critical look at the current state of marketing and why traditional lead-driven strategies fail to build loyalty.

PART I: Bringing Marketing into the Twenty-First Century

Chapters 1-7:
Five Fatal Flaws in Marketing Today
From New Leads to Raving Fans: The Promise of a Marketing RAMP
RAMP Pillar 1: The People We Love (Our Ideal Customers)
RAMP Pillar 2: Our Love Language (the Brand Voice)
Your Company’s Secret Sauce
RAMP Pillar 3: Our Proposal (the Brand Pitch)
RAMP Pillar 4: The Relationship Journey

PART II: Getting a Commitment from the Customer

Chapters 8-13:


Prework for the Relationship Journey
Stage 1: First Impression
Stage 2: Pain Point Segmentation
Stage 3: Tribal Alignment
Stage 4: Rapport
Stage 5: Commitment

PART III: Cultivating Long-Term Love

Chapters 14-17:


Stage 6: Customer Delight
Stage 7: Lovers and Haters
Stages 8 and 9: Recommitment and Winback
Stage 10: Long-Term Love

PART IV: Running on the RAMP

Chapters 18-19:


Love in Action: Case Studies in RAMP Deployment
Launching Your Own Marketing RAMP

Conclusion, Beyond Marketing: The Revolution at Hand

A perspective on how businesses that prioritize relationships over transactions will lead the next era of marketing.

Glossary

Definitions of key terms and frameworks used throughout the book for quick reference.

About the Author

Background on the author, their professional journey, and their experience developing the marketing philosophy outlined in the book.

“Daniel Bussius knows a thing or two about making the customer the hero. His human-centric approach to marketing will add much to any marketing effort you create.”

Donald Miller

CEO StoryBrand & Business Made Simple

What You’ll Learn from Marketing Built by Love

Step-by-step Instructions

Step-by-step instructions for building marketing experiences that get customers to love you, buy from you, and rave about you to others.

The Cold Truth

The cold truth behind why most marketing is designed to fail and how to avoid the same fate.

Marketing Success

How to mimic the human experience to find success among today’s overly-marketed-to consumers.

The Human Brain

How the evolutions of the human brain dictate buying behaviors and how to use this understanding to get inside buyers’ minds.

Money-printing Frameworks

The secret money-printing frameworks used by billion-dollar brands that you can employ in your own business.

Click your favorite way to buy the book today.

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