Hinkle Hardscapes Black Friday
Transforming An “Off-Season” Holiday Weekend Into $100,000 Revenue
Hinkle Hardscapes, a hardscaping business serving the Kansas City Metro Area, provides homeowners with beautifully designed outdoor living environments, including pools, patios, outdoor kitchens, fire pits and more.
Services
Automation
Copywriting
Graphic Design
Marketing Strategy
Web Design
Web Development
THE PROBLEM
Winter Season = No Sales
When Black Friday 2019 came around, we were already working with Hinkle Hardscapes on their overall marketing strategy. When we asked if they had anything in mind for Black Friday, they said they never participated.
That’s because winter was NEVER their season to sell. The ground was always frozen come late November, and they couldn't build a pool if they wanted to until Spring.
They never thought a Black Friday Strategy would work for them.
THE SOLUTION
Use Black Friday To Pre-Book
Even though Hinkle Hardscapes couldn’t break ground in November, we thought — why not use Black Friday as an opportunity to stock up pre-orders for Spring?
Instead of having a "dead season" and then rushing to collect sales come March, we crafted a Black Friday Strategy that would enable Hinkle Hardscapes to collect pre-orders and have a production queue ready to go by Springtime.
They decided to take a leap, and we got to work.
Hinkle Hardscapes’ complete Black Friday Strategy included the creation of a custom landing page with copy, an accompanying email campaign including build, copy, and launch, as well as advertisements to drive to the landing page.
THE RESULTS
$100,000 In One Weekend
Turns out, the non-traditional Black Friday Strategy didn’t just work, it REALLY worked.
The pre-order offer was compelling to Hinkle Hardscape customers for 2 big reasons:
- The timing could not have been better. A new pool or patio is an amazing present to give to the family over the holidays. Many thrilled customers put a Hinkle card with a photo in their family’s stocking to share their beautiful gift: “We’re getting a pool this summer!”
- With a “discounted” deposit broken up through the winter months, the Black Friday deal provided the most flexible payments available.
What resulted was the most profitable weekend Hinkle Hardscapes had ever experienced — making $100,000 in pre-orders alone!
They rolled into Spring revenue-positive with a full production queue.
And now, they have a solid Black Friday Strategy to keep the momentum going year after year.
Success Requires a Blueprint
If you’re tired of lackluster results from your marketing endeavors, you’re not alone.
We can help.
It starts with our proven, proprietary process — the Marketing RAMP®, or Responsive Automated Master Plan.
This covers everything you need to leverage your prospects’ real-life customer journey for repeatable sales and success.
First, we focus on getting you a crystal-clear strategy that uncovers all aspects of your customer’s journey.
Then, we build it. You can either do it yourself or hire us to do all or part of the work for you. Whatever you choose, we have your marketing needs covered — copy, design, automation, ads, and strategy are all in our wheelhouse.
This means less work for you, plus marketing results you’ll love with an agency you love.
Schedule your free consult today and we’ll create your roadmap to scalable success.
