Leveraging the Marketing RAMPⓇ for Virtual and In-Person Lead Generation
Giving a speciality physical therapy center the strategy and tools to make an impact
Stretch Affect is a mobility-focused, therapeutic training gym in San Diego, California. Using a custom treatment program with stretching and tissue exploration, they help active people of all skill levels remove their mobility limitations to reduce pain, regain flexibility and improve performance.
Services
Copywriting
Lead Generation
Strategy
RAMP
Automation
Design
THE PROBLEM
A Niche Service Adjusting to Post-Pandemic Landscape
When Stretch Affect came to Built by Love, they were preparing to re-open following one of the pandemic shut-downs. They wanted a marketing strategy that would help them hit the ground running to help them stand out to the right audience.
Because Stretch Affect is not a typical gym membership or fitness center, it was imperative they were clear in their messaging so they could attract higher quality leads.
They also had the virtual conundrum to address as well. Virtual demand wasn’t going away. A recent survey found that 70% of online fitness users intended to maintain their use of online classes after the pandemic abates. Essentially, the pandemic ushered in the inevitable — virtual is here to stay.
THE SOLUTION
Multi-Pronged Marketing RAMPⓇ Attack
Always Start With Strategy
In order to both clarify their messaging and meet virtual and in-person needs, Stretch Affect needed a bit more than just a simple marketing strategy. So, we guided them through our proprietary process to do just that — the Marketing RAMPⓇ.
The Marketing RAMPⓇ is a dynamic marketing plan and complete blueprint to transform prospects into raving fans, leveraging automation, the customer journey, customer delight, and much more...but to keep it on point, the elements of the RAMP that were particularly valuable for Stretch Affect’s unique problems, included:
Crafting the Brand Voice: We detailed their ideal buyers (both virtual and in-person), which we then used to create their “pitch” clearly stating what they can do for their clients no one else can. This process also revealed:
- Stretch Affect’s Core Purpose (and why it matters to their customers)
- Points of Customer Alignment
- What Customer Success looks like
- The elements of their “Secret Sauce”
Mapping the Customer Journey...one for in-person AND one for virtual
- 2 x 10 stages taking a cold lead all the way to a loyal customer
- Stage 1 - Lead generation with built-in qualification
- Built automation for the in-person RAMP
Lead Generation to Get the Ball Rolling
Lead generation is where most successful marketing strategies begin, which is why the first stage in Stretch Affect’s Customer Journey(s) begins with a lead magnet.
We created an attractive info sheet with valuable details about their Physical Assessments & Custom Plans, complete with candid photos, membership rates, and a clear description of “how it works.”
By leading with clarity, those who aren’t interested in Stretch Affect’s niche mobility solution will self-qualify and leave. Meanwhile, those who are looking for what Stretch Affect offers will feel even more aligned, connected, and excited to move forward.
THE RESULTS
Highly Personalized Marketing to Amplify a Niche Mobility Solution
In the process of doing the Marketing RAMPⓇ with us, Stretch Affect was able to:
- Clearly communicate their unique services
- Allow leads to self-qualify
- Save time with automation
- Create a smoother client experience
Now Stretch Affect has a complete marketing strategy backed by intelligent automation built for growth. And they have a virtual blueprint in hand, ready to implement and meet any change that the world may send their way.
Success Requires a Blueprint
If you’re tired of lackluster results from your marketing endeavors, you’re not alone.
We can help.
It starts with our proven, proprietary process — the Marketing RAMP®, or Responsive Automated Master Plan.
This covers everything you need to leverage your prospects’ real-life customer journey for repeatable sales and success.
First, we focus on getting you a crystal-clear strategy that uncovers all aspects of your customer’s journey.
Then, we build it. You can either do it yourself or hire us to do all or part of the work for you. Whatever you choose, we have your marketing needs covered — copy, design, automation, ads, and strategy are all in our wheelhouse.
This means less work for you, plus marketing results you’ll love with an agency you love.
Schedule your free consult today and we’ll create your roadmap to scalable success.
