COPYWRITING
Reaching Families with Care. And Converting with Confidence.
SOAR is among the nation’s leading providers of experiential education for students with ADHD, ASD-1, and related learning differences.
But reaching families of neurodivergent students requires more than visibility. It requires trust. Parents are cautious. Students are vulnerable. And most advertising in the education space feels either clinical or overpromising.
SOAR needed to scale enrollment for Winter and Summer programs while communicating clarity, safety, and credibility in seconds. Every impression had to count.
The Problem
Lightning bug or lightning bolt
In this market, generic messaging creates hesitation.
Parents scroll past ads that feel loud, exaggerated, or impersonal. Emotional pressure backfires. Visual clutter increases anxiety. And even strong programs can struggle to convert if the message doesn’t feel safe.
Without thoughtful creative, paid media becomes expensive noise.
With the wrong tone, trust erodes before it ever forms.
SOAR couldn’t afford that.
The Solution
Emotional intelligence and design discipline
Each ad paired calm, student-centered visuals with benefit-driven copy. Messaging focused on structure, belonging, and positive transformation, not hype. Creative concepts were aligned directly with parent concerns and student aspirations.
The results were measurable and scalable.
Winter Campaign
- $3,972 spend
- 118,700 impressions
- 2,900 clicks
- 2.5% CTR
- 107 submitted applications
- $8,521 spend
- 387,700 impressions
- 9,500 clicks
- 2.5% CTR
- 1,211 submitted applications
- 30 scheduled appointments
Print placements reinforced credibility and strengthened recognition across channels.
The outcome was more than engagement. It was trust at scale.
The Impact
What changed across the brand
Between June 2025 and January 2026, the strategy delivered:
387,700+ Impressions
Our campaign for SOAR reached over 387,000 targeted users across paid channels in 3 months.
1,200+ Submitted Applications
Our campaign and lead gen generated 1,200 qualified applications through optimized funnels.
95% Utilization
SOAR is now effectively utilizing 95% of the Google Grant with the highest ad quality scoring.
“Built by Love captured the heart of who we are and helped our non-profit with a major overhaul of our website. They honored our brand heritage while creating a modern communication strategy that speaks directly to the families we serve. Because of their work, we are more confident in our customer data organization and have continued to learn how the marketing world works in 2026!”
Hannah Doty
Recruitment and Marketing Specialist, SOAR
