Automation

Top-Notch Sensory Branding for an Award-Winning Interior Designer

J. Alexander Interiors is a luxury residential and commercial interior design firm based in Southern Florida, serving clients from West Palm Beach to Miami. Jason Alexander, the firm’s founder, has enjoyed a stellar reputation among his ecstatic client base for the last twenty years. In fact, he and his team had grown much of their business through client word-of-mouth, and had no need for advertising…

That is, until now. As the world became more digital, Jason realized in order to remain competitive (and grow!) their firm needed an online presence and a serious, head-to-toe brand transformation.

The Problem

A Brand & Digital Presence Stuck in the Past

J. Alexander’s primary problem was their outdated website that created dissonance between their beautiful interior design work and their brand experience.

Out-of-date logo that gave a poor first impression.

J Alexander’s old logo was exactly that...old and dated. The font did not reflect the modern luxury of the firm’s design; instead, it gave the impression that their style was stuck decades in the past.

No online portfolio and an outdated website lacking information.

A properly put together portfolio is the key to success in the design industry, but J. Alexander did not have one on their old website. The design was outdated and many links were broken, providing a frustrating experience. Jason admitted that his website was “an embarrassment,” saying he did not use it; instead, he would point potential clients to his portfolio on Houzz.

No lead capture and no ways to nurture new leads.

The lack of a functional website also meant that J. Alexander Interiors had no online lead generation. Lacking lead capture is a huge impediment to growing any business.

The Solution

Gorgeous, Immersive Design From Top to Bottom

Luxury Branding with an Elegant New Logo

First, we gave J. Alexander an appealing new logo that communicates to those who see exactly what their firm has in store for them. It brings forth feelings of elegance, luxury, and sophistication while remaining just understated enough to not overpower the senses. The simplicity of it suggests that one’s own style will remain preserved, yet elevated, when working with the design expertise of J. Alexander Interiors.

Sensory Website Design & Polished Portfolio
The brand image for any creative should reflect their style and approach, which is why we made sure to keep the website redesign true to J. Alexander’s aesthetic. The overhaul included the addition of several pages including the vital “Portfolio” page to showcase their wide range of work, a “Recognition” page to share thrilled client testimonials. Another addition was an “Our Firm” page with individual bios highlighting the expertise, skills and personality of each person — another need-to-know detail for potential clients looking for an interior design firm they can trust.

Value-Packed Lead Magnet and Nurture Campaign
You can’t have a successful digital marketing strategy without lead generation. Lead magnets and other forms of “lead gen” are an essential key to website optimization, lead capture, and a sales funnel that converts!

The key, of course, is to ensure they’re full of perceived and actual value, look beautiful, and are easy-to-digest. That means gorgeous images and design plus succinct copy that shares information people can actually use. This is exactly what we accomplished with the lead magnet, “3 Simple Steps to Update Your Mediterranean-Style Home to a Transitional Style.” We integrated HubSpot with their site and included an automated follow-up campaign to help qualify leads even further for the sales team.