Advertising
Hinkle Hardscapes Lead Generation PLUS
Hinkle Hardscapes, a hardscaping business serving the Kansas City Metro Area, provides homeowners with beautifully designed outdoor living environments so they can entertain friends and family in a gorgeous space everyone loves.
They came to us with a few issues...
The Problem
Dismal Ad Performance & Lead Generation
First, they lacked a solid lead generation campaign.
They had fantastic products, amazing service and several happy customers they won through word-of-mouth, but they weren’t showing this off in any meaningful way. Prospects were unable to envision the transformation that Hinkle Hardscapes could provide them.
Second, their advertising wasn’t providing any ROI.
They had tried several strategies with dismal returns and were at a loss of what to try next.
Third, the Hinkle team lacked a solid sales pipeline and their existing campaigns were disconnected and ineffective.
They had some automated emails set up, but nothing in the way that would nurture prospects and existing customers.
The Solution
New Ads, New Lead-Generating Assets and a Complete Strategy
Our Ad expert recommended testing a new Max Conversions bidding strategy for Hinkle’s Google Ad Campaigns, leveraging the copy skills of our team. We tied their ad strategy in with the creation of 5 Case Studies, which our team created.
5 Lead-Generation Case Studies & 5 Landing Pages:
Our team created 5 Case Studies for lead capture use. Creation included copywriting and design of the downloaded assets and associated landing pages
The Results
More Conversions & Decreased Costs
Hinkle Hardscapes began seeing results right away with the complete marketing system build-out, lead-generating assets and focused ad strategy.
Internally, they reported a clearer production path for their team which resulted in better communication, more efficiency is their projects, and happier customers.
They also experienced huge wins with our lead-generating assets and new Google Ad Strategy. Not only did they generate more leads with valuable materials, this new strategy increased conversions and decreased costs overall:
- +15% INCREASE in conversions
- - 20% DECREASE in cost per conversion
With a trio of fresh, professionally designed websites, each company experienced a significant uptick in leads and conversions. Even more importantly, they saw a surge in interest from potential franchisees, setting the stage for future expansion and growth.
