Advertising
Turning Paid Media Into a
5X Revenue Engine for Cognify
Cognify is a fast-growing e-commerce brand of natural, science-backed supplements designed to improve focus, clarity, and performance. Their mission is simple: help people unlock their full potential.
But scaling in the supplement space is expensive and unpredictable. Rising ad costs, fragmented attribution, and platform volatility make profitable growth harder than ever.
Cognify didn’t just need more traffic. They needed efficient, measurable acquisition at scale.
The Problem
Clear and costly challenges
One platform shows strong ROAS while total revenue lags. Google captures the demand Meta created. Retargeting works, but prospecting stalls. Last-click attribution hides the real story.
In a competitive category, inefficiency compounds quickly.
- Wasted spend slows momentum.
- Misaligned campaigns limit scale.
The Solution
A surgical approach
Built By Love designed a full-funnel, omnichannel paid media strategy engineered for performance.
Google became the primary acquisition engine using Shopping, Performance Max, Search, and Display. Meta supported demand capture and retargeting, keeping Cognify visible across the entire buyer journey.
We layered in custom and lookalike audiences built from past customers to increase efficiency while expanding reach.
We didn’t cause just a spike. We caused a sustained, scalable growth built on strategy, not guesswork.
Working with Built By Love, Cognify didn’t just generate clicks. They built a demand engine that drives measurable revenue across channels.
The Impact
What changed across the brand
Between June 2025 and January 2026, the strategy delivered:
4x increase in platform-reported ROAS
Our strategy delivered a 4x increase in overall ROAS, the true return exceeded 5x, capturing the full revenue impact beyond last-click attribution.
4.5 ROAS In 1 Month
At peak performance, the campaign achieved a 4.5 ROAS in a single month, driven primarily through Google Ads.
$400K+ Revenue
In total, paid media generated $400K+ in revenue from nearly 3,000 orders, demonstrating both scale and consistency.
“Scaling in the durable medical device isn’t for the faint of heart. But Built by Love brought the strategy and clarity we were missing. Daniel and his team didn’t just improve our ROAS. They built a disciplined, omnichannel growth engine that helped us hit the trajectory we knew was possible.”
Jordan Hitchens
General Manager
